Kevin will prepare a Sales Plan to help you successfully market and manage the sale of your home. This Plan includes the determination of your property's worth in today's market, the management of all administrative tasks, and the formulation of a marketing plan to create the greatest exposure for your home. Kevin will guide you through the sale of your home from the original listing to the final closing.

Kevin's Sales Plan includes a comparative market analysis (cma) that will determine the fair market value of your home, preparation and processing of the listing contract, preparation and implementation of a personalized marketing plan, preparation of your property for sale (sign, lock box, repairs, cleaning, incidental improvements), networking and interaction with buyer's agents, presentation of all offers (analysis of feasibility and desirability of each offer, strong price and terms negotiation guidance, pre-qualification of perspective buyers, monitoring of buyer's mortgage approvals), coordination of settlement activities, assisting owners with new home plans, preparing owners for move, and processing of old and new loans.

Kevin attributes much of his success in real estate to the INDIVIDUAL Marketing Plan he develops to sell a property quickly and at the right price. This plan includes a multi-media exposure campaign (including direct mail, web postings, and print media), as well as personal exposure such as Open Houses, Realtors' Luncheons, and networking. Samples of the marketing collateral developed by Kevin are available in Kevin's Media Pack.

The Home Sale Marketing Plan includes, posting Your Home In the Metropolitan Regional Information System (MRIS) For Inspection By Realtors Across The State And Mid-Atlantic Region, preparation of a home brochure with floor plan, special features, color photos and plat, creation and placement of newspaper advertisements, posting of your home on key internet sites, preparation of an IPIX video tour of your home for general distribution and inclusion on internet postings, written feedback solicitation from agents who have shown your property, direct mailing of 'just listed' cards to move-up buyers, targeted marketing to potential buyers using recent tax records, coordination of property tours, agent luncheons, and open houses, distribution of listing to corporate relocation specialists, installation of a brochure box, if appropriate, and promotion of your listing to other top agents (direct mailing of brochure and email to NVAR top producers.)

When selling your home, first impressions count! A small investment in time and money will give your home an edge over other listings in the area when the time comes to show your home to perspective buyers. Kevin has a long list of professionals to assist you in making your home shine!

Establish a fair asking price for your home based on general market data and general sales in your area. The greatest amount of buyer activity occurs during the first 3-4 weeks a property is listed. If you price your home too high and reduce your price later, you have lost your best opportunity and must settle for a smaller buyer pool.

Ensure that your home is in prime showing condition. Shampoo carpets, clean washer, dryer, and tubs, clean furnace, clean refrigerator and stove, clean and freshen bathrooms.

Tend to all general maintenance issues such as squeaky doors, burned out light bulbs, window cleaning, paint touch up, plaster repair, and plumbing repair.

Ensure that the first impression is a good impression. The entrance to your home is the first thing a potential buyer will see. Clean and tidy your home's entrance, be sure the doorbell is functioning properly, polish all door hardware, and be sure the paint is in good shape.

Maximize curb appeal. Cut lawns, trim shrubs, weed and edge gardens, Mulch gardens heavily, pick up any litter, clear walk and driveway of leaves, repair gutter and eaves, and touch up any exterior paint.

Foster a positive buying atmosphere. Be absent during showings, turn on lights, light fireplace, open drapes during the day, play quiet background music, and keep pets outdoors.

Go for the spacious look. Clear stairs and halls, store excess furniture, clear counters and stove, and make closets neat and tidy. Be sure there are no stacks or piles on the floors.